Todd Patrick Builds Its Retail Presence With New ‘Friends’ Extension
Creative Director Desyree Nicole and Chief Operating Officer Gabriella Paulino have curated their Todd Patrick brand into a fast-rising menswear output that fuses custom tailoring with advanced fabrication techniques, all without sacrificing style.
As the end of the year draws close, the brand is adding to its retail presence with a newly added ‘Friends’ extension that offers Atlanta, Georgia customers more in-store menswear options – in addition to the Todd Patrick label.
The new Todd Patrick + Friends retail space will house 60% of the TP brand, while 20% of the floor space will be dedicated to its Atelier and Studio. The remaining 20% of space will be reserved for a rotating assortment of burgeoning brands curated by Nicole and Paulino, spanning various regions from Tokyo, New York and Michigan – including the brand’s Reves Paris, Aseye Studio, Lost Shdws and others.
Currently located in Atlanta’s Buckhead Village, the Todd Patrick label will also hold events and activations within its new retail space.
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